New Rawabi Bottle

Posted: Saturday, April 24, 2010 by Stained in Labels: , , ,

Last week Al Rawabi introduced new bottles for their milk range and honestly everyone at home hates the new design. Apart from the way it looks (which in my opinion is kinda funkier than the old one), it's completely impractical to use. The handle is way too thick, the hole for the hand to slip in is small, the bottle is difficult to hold and is taller making it difficult to put it into the fridge. My parents dislike it so much that they've bought a different brand of milk now. Why would the bosses at Al Rawabi agree to such a design. Didn't they try it out and realize how impractical the design is before approving it...useless!!!


  1. Anonymous says:

    ROFL sometimes companies take the definition of "THINK OUTSIDE THE BOX" totally wrong way...

    while to be honest it works sometimes introducing weird designs in the market but this one (I agree) is so impractical...

  1. Anonymous says:

    That thing wont fit into most side doors of most fridges. Do they want people to lay them like bricks?

  1. Stained says:

    @ultra...Maybe they want people to recycle them and build houses...a green initiative... ;)

    @Naseem...out of box most of the time falls flat in the UAE/gulf cause they're never practical...

  1. Anonymous says:

    I have to agree, it's disgusting looking.

  1. Harsha says:

    I was cribbing about it at work as well!

    my hand hardly fits! plus.. I think the bottle kinda looks like a camel with a short neck.

  1. kate says:

    I saw people show how to use the bottle todya at the milk farm open day...

    if you know how to use it, i think it work nicely. I hope they introduce the 1 litre bottle soon, it looked really easy to use for the children.

  1. Stained says:

    What is there to learn about using a bottle of milk...??
    Plus it's not just about the usage, even the storage seems to be an issue...

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