Changing Lanes

Last week Al Rawabi introduced new bottles for their milk range and honestly everyone at home hates the new design. Apart from the way it looks (which in my opinion is kinda funkier than the old one), it's completely impractical to use. The handle is way too thick, the hole for the hand to slip in is small, the bottle is difficult to hold and is taller making it difficult to put it into the fridge. My parents dislike it so much that they've bought a different brand of milk now. Why would the bosses at Al Rawabi agree to such a design. Didn't they try it out and realize how impractical the design is before approving it...useless!!!