Changing Lanes

Saw this on kippreport.com

The UAE currently has one of the highest ecological footprints per capita in the world, and “If everyone lived like we do, we would need 4.5 planets and we only have one. Our choices all make a difference,” says this impressive UAE Ecological Footprint animation.

The paper-style animation, which is supported by Abu Dhabi Environment Data Initiative, aims to raise awareness among UAE residents about the scarcity of natural resources in addition to making them recognize that every action impact the planet’s ecosystems. Kipp approves of the eco-message, but we especially love the animation. Check it out.

Source: World Wildlife Fund (WWF)