I get the whole ETA star 'Built on trust' thing but why have they placed a butterfly on the edge puzzles me....weird!!!! Shooting Date/Time : 7/11/2008 4:44:33 PM
Tv(Shutter Speed) : 1/100
Av(Aperture Value) : 8.0
Metering Mode : Center-Weighted Average Metering
ISO Speed : 100
Focal Length : 200.0 mm
Probably because a butterfly would only sit on something that it trusts when its taking in the nectar (read prey). So the butterfly on the logo is translated into- you can rely on us or something like that.